It is planned to distribute to the needy for more than 55 tons of products from the main "social" set, which includes bread, cereals, oil, water and other products. The food may receive more than 6 thousand people.

Today the campaign has involved more than 200 stores retailers in 18 cities. All recipients of the individual provided targeted assistance.

Last year more than 3 thousand people received 27.5 tons of food. Of them in Moscow gathered 8.5 tons of cereals, pasta, oil, canned food, tea and other products. In Lipetsk has collected 3.7 tons, in Kazan – 2.7, and in Ekaterinburg – 2, Rostov-on-don, Saint-Petersburg, Nizhny Novgorod, Chelyabinsk and Tambov – 1.5 tons of food.