Monday, 27 March 2017
"Auchan" will develop premium STM
Food retailer "Auchan Russia" is planning to develop a premium private brand (STM)
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This was stated by the representative of the company Hope Paderin on the forum "Food Retail & Private Labels.Reboot 2017".
Currently, the retailer is currently developing STM in the low-price and mid-price categories. The first is the brand "Every day", and the second to 30 umbrella brands. Prices of goods under private label in both categories 20-30% lower than that of brands-leaders.
Photo: otzyvy.pro
Translated by service "Yandex.Translation"
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