X5 Retail Group, which manages Russia's largest supermarket chain, "Perekrestok", revised the idea of her target audience: now it's a buyers with average or below average income.
Previously, X5 Retail Group reports indicated that customers "Crossroads" – people with average and above average incomes. Now, instead of the affluent young people and older people among the target audience of the report lists the clients with average or lower income women, who are responsible for the family budget, men who have a clear shopping list in a limited budget.
"Although the disposable income buyers may be less, we aim to maintain the same standard of living and a set of commodities, are accustomed to the consumer", – stated in the annual report X5. The revision of the target audience due to changes in customer behavior, which in turn is influenced by the situation in the economy, the report says.
Photo: wine-expert.org
Translated by service "Yandex.Translation"