КУРС ЦБ $ USD 92,2628 EUR 99,7057
00:00:00  00.00.0000
Москва 0 , 0м/с
X5 preoriented on poor customers
The target audience of the company will undergo some changes, the "statements from the annual report of the company
Подписаться на новости

X5 Retail Group, which manages Russia's largest supermarket chain, "Perekrestok", revised the idea of her target audience: now it's a buyers with average or below average income.

Previously, X5 Retail Group reports indicated that customers "Crossroads" – people with average and above average incomes. Now, instead of the affluent young people and older people among the target audience of the report lists the clients with average or lower income women, who are responsible for the family budget, men who have a clear shopping list in a limited budget.

"Although the disposable income buyers may be less, we aim to maintain the same standard of living and a set of commodities, are accustomed to the consumer", – stated in the annual report X5. The revision of the target audience due to changes in customer behavior, which in turn is influenced by the situation in the economy, the report says.

Photo: wine-expert.org



Translated by service "Yandex.Translation"
Источники: РБК
Wednesday, 27 March 2024
Tuesday, 26 March 2024
Friday, 22 March 2024
Thursday, 21 March 2024
Wednesday, 20 March 2024
Tuesday, 19 March 2024
Monday, 18 March 2024
Thursday, 14 March 2024
Wednesday, 13 March 2024
Tuesday, 12 March 2024
Monday, 11 March 2024
Thursday, 07 March 2024
Wednesday, 06 March 2024
All news