КУРС ЦБ $ USD 92,2628 EUR 99,7057
00:00:00  00.00.0000
Москва 0 , 0м/с
"Miratorg" will form a patrol quality production
"Miratorg" will choose 12 independent consumers, inspectors from the Kaliningrad region to audit the production of semi-finished products and ready meals
Подписаться на новости

APH "Miratorg", the largest Russian producer of main types of meat, reports that in the framework of consumer control on a competitive basis will form a patrol of 12 residents of the Kaliningrad region to visit the plant for production of frozen semi-finished products and ready meals "Miratorg Zapad".

In the framework of the strategy of development of "agribusiness" consistently increasing production of high quality frozen products and ready meals. Plant "Miratorg West" produces more than 200 products, including nuggets, burgers, slow-cooked meat. The company's assortment is constantly expanding, and the volume of production by the end of 2017 will amount to 48 thousand tons. The level of organization of production processes at the enterprise corresponds to the best international standards of quality and safety. The plant is a supplier to global restaurant chains: McDonald's, Burger King, Papa John's. The certificate "Halal" allows us to deliver products in Morocco, Iran, UAE.

Miratorg is considering the consumer communication as an important element of quality control system and a platform for continuous product improvement. One of the feedback forms – production of tours that allow buyers to verify the integrity of compliance with sanitary and hygienic standards and environmental friendliness of products. Consumer first excursion to the assets of the holding company in the Kaliningrad region took place in may 2017: regular customers, bloggers and meat experts from different cities of Russia got acquainted with the production cycle "from field to counter", visiting the livestock farm, and a modern meat processing plant. In another tour, timed to the Day of worker of agriculture, the contest in social networks will be able to take by 12 residents of the Kaliningrad region. Consumers will see the key stages of production of meat products and ready meals, and can also evaluate the taste of products, having tasted more than 10 items in the sensory laboratory of the enterprise.

"Vertical integration within the holding allows at all stages to monitor the quality of products, so we are confident that our production not only large-scale and high-tech, but safe. The modern consumer trusts only his own experience, and we provide a unique opportunity to see how and what manufactured food products. The demand for agribusiness products is growing steadily, and therefore customers appreciate our openness," - said General Director of LLC "Miratorg Zapad" Zhanna Malkova.



Translated by service "Yandex.Translation"
Источники:
Wednesday, 27 March 2024
Tuesday, 26 March 2024
Friday, 22 March 2024
Thursday, 21 March 2024
Wednesday, 20 March 2024
Tuesday, 19 March 2024
Monday, 18 March 2024
Thursday, 14 March 2024
Wednesday, 13 March 2024
Tuesday, 12 March 2024
Monday, 11 March 2024
Thursday, 07 March 2024
Wednesday, 06 March 2024
All news