According to "Analysis of the market of pelmeni in Russia", prepared BusinesStat in 2018, from 2013 to 2017, their sales in the country dropped by 11.8% from 510,5 to 450,3 thousand tons the Dynamics of the index were mixed: the decline in 2014-2015 and growth in 2016-2017
The main reason for the decline in sales of dumplings in 2014-2015 – the desire of the population to economy on the background of falling real incomes. The situation was exacerbated by the devaluation of the national currency and the introduction of Russian food embargo in August 2014, which negatively affected the cost of imported raw materials used by domestic producers in the production of dumplings. As a result of Russian meat-packing plants, are highly dependent on the import of pork and beef, were forced to significantly raise prices for their products. So, in 2014, the average retail price for pelmeni increased by 9.5% (relative to 2013), and in 2015 – by 20.4% compared to 2014 and reached 224,3 rubles per kilogram.
The increase in sales of dumplings in 2016-2017 due to the reduction of consumption of products of other segments of the meat market such as uncut meat and deli meats (bacon, pork, ham, etc.). The advantages of dumplings in front of uncut meat – a time-saving and ease of preparation that takes on special importance due to the accelerating pace of life. Meat in turn are more value-added and, accordingly, higher price. In addition, they contain dyes, flavorings, preservatives and many other additives that reduce consumer appeal. As the dumplings go on sale in frozen form, an important factor for decision to purchase is their long shelf life and the ability to store semi-finished products for the future at a relatively low price.
According to the forecast of BusinesStat, in 2018-2022 gg sale dumplings will continue to grow, the growth rate will range from 3.0% in 2018 to 1.9 percent in 2022 To the end of the forecast period the value of the index will reach 511,6 thousand tons, which exceeds the level of 2017 by 13.6%.
Translated by service "Yandex.Translation"