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The former head of "the five" was appointed Executive Director of "Magnet".
Olga Naumova will be responsible for operational management and development of chain stores, commercial unit, pricing, marketing, operation, logistics and own production.
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The former head of the trade network "Pyaterochka" Olga Naumova was appointed Executive Director of the retailer "Magnit", the company said.

A "Magnet" Naumov will be responsible for operational management and development of all formats of stores, commercial unit, pricing, marketing, operation, logistics and own production.

"Currently, we are updating the management structure of the company and strengthen the team so that in the shortest possible time to form a new development strategy. Competition in the retail market intensifies, and the company needs new breakthrough solutions to regain the lead in the sector. I am sure that a great experience Olga in marketing and management, and deep industry expertise will help us achieve this goal" - quoted in the message words of the General Director of "Magnet" Khachatur Pombukhchan.

The appointment of Olga Naumova as Executive Director of Magnet can bring a positive result for the retailer in the second half of 2018, This opinion was expressed by TASS, the General Director of Infoline-Analytics Mikhail Burmistrov.

"Magnit has a large number of potential points of efficiency measures, which Olga had planned to implement in the "roundabout" and which, when implemented, can give quite a serious increase business efficiency. I think we will see the first results rather quickly, the positive results can be seen in the second half", - the expert believes. According to Burmistrova, the decision on the appointment Naumova allows great optimism for the future of the network.

Earlier, a source has toldTASS that the former General Director of Pyaterochka Olga Naumova considering the option of transition to a "Magnet" or other retailers.

Olga Naumova, who led the trade network "Pyaterochka" within five years, resigned as Director General on 25 April. The company plans to appoint a new General Director "pjaterochki" from among internal candidates after upgrading strategy.



Translated by service "Yandex.Translation"
Источники: ТАСС