"Preliminary studies have found that consumers appreciate the taste of yogurt "Vkusnoteevo" in comparison with competitors, including through the presence of a large number of juicy fruits, flowers and mineral grains. This result formed the basis of the work on updating the packaging," - said the brand Manager of TM "Vkusnoteevo" Anna Selivonik.

New design yogurt "Vkusnoteevo" corresponds to modern trends in the market and highlights the main product benefits: natural and a large number of berries. Now the basket on the packaging of yogurt overflowing with juicy berries and fruit. Also, the brand placed emphasis on the naturalness of the product with the icon "Live yogurt cultures".

Yogurt in the updated package has already appeared in stores. Consumers noted that the new look seems to them more bright and modern.