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SEPARATE THE WASTE CAN EACH ECO-HEINEKEN PICNICS WERE HELD ACROSS RUSSIA
The second consecutive year, HEINEKEN conducted an environmental campaign "ECO-PICNIC". The project covered 7 Russian regions: Khabarovsk, Irkutsk, Novosibirsk, Nizhny Novgorod, Sterlitamak, Ekaterinburg and Saint Petersburg. The event brought together more than 300 concerned employees of HEINEKEN, their families and friends, who managed to collect about 1.2 tons of recycled materials and to plant more than 50 trees. The action takes place in the framework of the social ecological project "Clean Shore", aimed at promoting the idea of separate waste collection.
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"Attracting employees and members of their families in the project, we are developing in the HEINEKEN culture of volunteerism and respect for nature in the city. It helps to be aware of their own responsibility towards the world around them, creates a positive atmosphere and unites the team and instills the values that the company lives. Project love not only employees, but also highly appreciated by the expert community. In 2017, we received the prize HR-brand for this initiative," - said Kirill Bolmatov, Director for korporativnymi relations HEINEKEN in Russia.

In 2018 "ECO-picnic" HIENEKEN supported by such public organizations as the Charitable Foundation "Plant a tree – give the planet life", the national operator in the field of recycling and efficient solutions for sorting MSW "ECO technologies", Ecological movement "Separate collection", the Office of environmental education in Yekaterinburg and many others.

 

Information about the company OOO "United Breweries Heineken"

OOO "United Breweries Heineken" - the Russian subsidiary of the international concern HEINEKEN N. V. is a leading international brewer in the world, represented in more than 70 countries around the world.

The company works on Russian market since February 2002, when it was purchased the first plant in Saint-Petersburg. Today the company owns seven Breweries in Russia.

The company's portfolio includes over 30 brands, including such well-known premium brands like: Heineken®, Amstel Premium Pilsener, Gősser, Edelweiss, Guinness, Krušovice, as well as favorite national and regional brands such as "Hunting", "the Three bears", Feilong, "Stepan Razin", "grey Ural", "the Shore of Baikal", "Okskiy", "Sheehan", "Amur-Pivo", etc.

So different in taste and recipe Beers are produced in factories with modern high-tech equipment and scrupulous adherence to high standards of production at all stages of the technological chain. Our products meet the standards GOST R ISO 22000 (food safety certificate HACCP). HEINEKEN was the first brewer in Russia, certified according to FSSC 22000 (certification of food safety systems).

The company carries out its activities in accordance with the principles of sustainable development and offers its employees favourable working conditions and opportunities for development, provides social investment, reduces the impact on the environment, promotes the responsible consumption of beer. In 2010, HEINEKEN Company in Russia participates in the international program of the group Brewing a Better World ("Making beer, making the world a better place") for sustainable business development. The company's goal under this program by 2020 to implement the principles of sustainable business development and to ensure their implementation.

  



Translated by service "Yandex.Translation"
Источники: Agro2b
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