Particularly promising category of edible yogurt, products with reduced sugar content and increased content of probiotics.
The yogurt category has slowed in the last decade. But compared to the other segments in this category is growing quite rapidly, said Sergio Fuster, President of Danone in North America.
According to analysts, the category of yogurt will grow from 8.8 billion to $ 9.8 billion USD by 2022. Danone follows all trends in this category, says Fuster.
The expert stressed that in recent years the strongest growth shows the category of vegetable yoghurts, which showed double-digit growth of 55%.
Today Danone owns an estimated 70% of the market of yoghurts on the basis of plants. Largely thanks to recent acquisitions of brands Whitewave, Silk, SO Delicious.
The company added a third brand Vega, which includes products based on soy, almond, coconut and cashews.
Despite the interest in vegetable counterparts, consumers still want natural dairy products. They play a key role in children's nutrition and more natural flavors, low sugar content in the category of children's products show a continuous increase, - said Sergio Fuster. - Consumers are looking for convenient and healthy options that guarantee success in the category, he concluded.
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Translated by service "Yandex.Translation"