She was forbidden to speak out publicly about the price increase. And the last straw was the statement of two Krasnoyarsk manufacturers of bakery products. In particular, they announced that the price of their products will grow by at least 10%. So what is really happening to the bread market, how and why appear fake statements about rising prices and that to wait to Russians in the near future? According to Rosstat, inflation in September accelerated and amounted to 3.4% in annual terms. And in September food prices fell 0.1% compared with August. The average consumer prices for bread has not exceeded the rate of inflation. Since the beginning of year the index of consumer prices for bread and bakery products increased 2, 76%. In 12 months the price of bread increased by 3.33%. This corresponds to indicators of last year. In principle, there is no ground for panic. And the conclusion suggests itself – incorrect statements of individual market participants about a possible increase in bread prices, set the stage for the panic and unfounded actions of some subjects of bread-making. In particular, what happened in Krasnoyarsk. The market of bread and bakery products of the Krasnoyarsk territory is indeed not in the best position. With the growth of demand (6.3% in 2017) industrial production in the region falls (14.8% in 2017). The main producer of bakery products in the region "Krasnoyarsk bread", which includes three plant (4% of the market). Against him in 2018 entered bankruptcy. By the way, the acclaimed "Dikhleb" and "Yar-bread" is 0.8% and 0.4% of the market, respectively. Therefore, residents of the Krasnoyarsk territory should not be afraid, too small market share of these companies. But the provincial authorities do have something to think about. In the region 175 of the subjects of bread-making that is 0.61 of the subject on 10 thousand of population. This clearly does not satisfy the needs of the market, in Russia this indicator is equal to 0,91. One of the reasons for this situation is the high cost of a patent for a bakery – 201 096 rubles (the most expensive in SFO). Now the administration is the time to pay attention to the development and support of subjects of small and medium-sized businesses, fully in line with the may Decree of the President of the Russian Federation "On the national goals and strategic objectives development of the Russian Federation for the period up to 2024". Russian Guild of bakers and confectioners (Rospik), ready to connect to the solution of this problem.