Th store was opened in Krasnodar. Since July the company has already opened 500 stores "Bean".
"Metro is building the largest community of independent shops under a single brand in response to the complex situation that today owners of independent retail shops", — said General Director of Metro in Russia Gerry Calmes.
After the integration of the existing small shops in the network of "Beans" the average check is growing at an average 13-15% of consumer traffic by 15-17%.
Network of franchised stores "Bean" retailer began to develop in 2012. These stores operate on a model of "soft" franchising: Metro does not charge partners a royalty, but they have to purchase some of the company's products.
In February 2017. d. Calmic said that the company expects to expand the network of "Beans" to thousands of stores.
Translated by service "Yandex.Translation"
