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Miratorg increased deliveries of branded beef in the trading network of the Kaliningrad region by 45% in 2018
Miratorg, the largest producer of main types of meat in Russia, reports that in the framework of the strategy of sales growth in the retail market increased deliveries of branded beef in the trading network of the Kaliningrad region by 45% to 145 000 kg by end of 2018.
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"Miratorg" from scratch built a vertically integrated beef production from "field to fork" with the total number of cattle specialized meat breeds over 629 thousand animals. In the Kaliningrad region the holding implements an important part of the project: reproduction of the herd and the breeding of commercial livestock for further fattening, slaughter and processing at the sites in the Orel and Bryansk regions. Semi-finished products made of high-quality beef back to Kaliningrad, where the distribution company implements their network clients.

The expansion of beef production allows to increase deliveries to shops and stores to meet consumer demand. In 2018, the company has significantly increased the range of supplies, including the products in an affordable price range.

"Our strategy is aimed at increasing beef production and improving the availability of high-quality meat. In connection with the increase in demand, we continue to increase the supply in the largest retail chains in Kaliningrad region, brand store "agribusiness" and clients in the HoReCa segment. The consumer can purchase our branded meat products where it is convenient, at an affordable price", - said the press service of the APH "Miratorg".



Translated by service "Yandex.Translation"
Источники: Agro2b
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