The award German Design Award directly affect the commercial success of the product. The prize will be awarded to truly innovative projects that contribute to the development of the global design industry. Award German Design Award allows you to identify and access for a wide audience to the unique design.

The largest Russian manufacturer of meat products, Cherkizovo Group and a leading Spanish producer of Turkey meat with Grupo Fuertes CUBA Creative Branding Studio has completed a major project to create and market a new brand "PAVA-PAVA". CUBA Creative Branding Studio has designed packaging for the whole product range "PAVA-PAVA", which at the time of launch consisted of more than forty titles.

The packaging is blue with a minimalist logo that looks modern and original, and pleasant to the touch. A large transparent window packaging allows the buyer to examine the product.

German Design Award is an international award in the field of industrial design, it is awarded for unique ideas and actuality forms. The results of the selection of the international jury of the prize will receive only products and projects the highest level of creativity.