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GK "Agropromkomplektatsiya" optimizes the range of dairy products
GK "Agropromkomplektatsiya" starts the transfer of a portion of dairy products with a brand Dmitrogorsky product "Sincerely yours" (both trademarks owned by the Group). The main goal is to optimize the range and avoiding repeating the products of different brands.
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The first phase of the transition will begin April 15 and will be remembered for the appearance on the shelves of dairy products in the packaging of a transitional design. Therefore, there will be the start of a new advertising campaign.
"From the 15th of April in the Tver region on television, exterior modules, and in the Internet space, you will see the advertising of the beloved products, but in the new design decision – one pack will be displayed at the same time two logos – "Dmitrogorsky product" and "Sincerely yours" to the attention of the buyer for the planned transition, - commented the head of dairy category GK "Agropromkomplektatsiya" Anna Novikova. – Dairy products Dmitrogorsky product - very popular in the regions.

In Moscow, the same applies to the products under the brand "Sincerely yours". In order to avoid unnecessary costs of production of similar goods, for example, in the same packaging forms, but under different trademarks, the decision to partially implement the transition to a single brand."

The changes will affect the categories of milk, yogurt, yogurt, fermented baked milk in bottle format, as well as a number of positions of sour cream and cottage cheese.

However, the full substitution of one brand others will not.
"Brand Dmitrogorsky product loved and recognizable by the customers, in high demand, therefore changing packaging is not washed away, - said Anna Novikova. – Milk, yogurt, cheese, sour cream, ryazhenka, butter, cream, yoghurt in a carton and soft packages will be produced under the brand Dmitrogorsky product.

A favorite of many "green leaf" will not disappear".

The first transitional stage will last until September 1. The second stage involves the appearance on the shelves of the designated products under the brand "Sincerely yours".


Internet site: www.apkholding.ru

Translated by service "Yandex.Translation"
Источники: Agro2b
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