"Miratorg" and group of companies Arkady Novikov address the protection of intellectual property as a strategic direction. A recognizable brand is one of the key conditions for success in the catering market. Illegal copying of trademarks not only misleads consumers, but also allows unscrupulous competitors to actually earn on foreign investments. To identify such violations and to eliminate them in accordance with the law, "Miratorg" established a specialised Centre for the protection of intellectual property in the Legal Department.

The company-owner of the brand #FARШ has addressed in Arbitration court of Krasnoyarsk region with the requirement to ban the Burger in Krasnoyarsk to use the title "FARSH in rolls", and also to oblige owners to pay 500 000 rubles of compensation for illegal trademark use. However, the court of first instance and of the Third arbitration appeal court dismissed the plaintiff's claims, deciding that the name of Krasnoyarsk Burger does not copy the brand of "Miratorg" and Arkady Novikov. The court for intellectual property rights did not agree with these findings and submitted the case on new consideration to regional arbitration.

"Centre for the protection of intellectual property is in active pre-trial work to identify violators of intellectual property rights throughout Russia. Has developed jurisprudence on forced prohibition of the illegal use of trademarks and to recover monetary compensation: for up brand, the company has won large sums from Burger in Rostov-on-don and Orenburg. Market participants #FARШ offers a legitimate alternative to work under the famous brand, is actively expanding the franchise. This system not only provides activities in the legal field, but requires partners to adhere to the standards of quality and service network, which is especially important for the thousands of consumers who trust the brand", - commented the press service of "Miratorg" and Arkady Novikov.