Andre Rosello and his brothers Jean Sebastian and Nicolas are working wholesale dealers in fruits and vegetables in Arras, France. Family business Rosello & fils will soon celebrate its 100th anniversary. According to Andre, the fashion for the traditional vegetables is growing rapidly, despite the abundance of exotic foods on the shelves. Why?

"Homemade soups have become very popular lately. People like to cook healthy meals from pumpkins and squash," he explains.

Market pumpkin looks especially good on the eve of Halloween. Every year in late October sales peak. Know this, and wholesalers, and farmers. So, the family Rosello cooperates with the same regional producer of pumpkins for the past 40 years.

"That's an interesting case. This year one of our farmers grew two giant pumpkins and had no idea what to do with them. We bought these giants and offered them two of our customers of the supermarket chain Leclerc, and those, in turn, used a large fruit as the exclusive decoration of Windows. Moreover, the store even organized a game for buyers who accurately guess the weight. The winner will take the pumpkin home and will welcome Halloween with this attribute of the holiday."