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Iran urged to develop a national brand saffron
Executive Director of "Agricultural cooperatives of Iran" Shulchan Amin said that Iranian saffron is a vital brand in order to improve the performance in world markets. This was reported by the Iranian news Agency Mehr.
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Member of the business community noted that the availability of trademarks, on the one hand, will help to increase exports of saffron in the world markets, and with another — to prevent other countries, particularly Spain, to sell Iranian saffron under their own brands.

Amine of Selchan stressed that Iran produces 90% of the world's saffron, but it is a Spanish company reexporting it on world markets. He called on the Government of Iran to provide support to domestic producers of saffron in order to enhance their competitiveness.



Translated by service "Yandex.Translation"
Источники: Regnum
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