The reception was attended by representatives of the British and the Russian agricultural sector, agricultural universities, NGOs and international organizations. JCB CEO Nick Grylls has presented a comprehensive solution for JCB farms.

 

"In the Russian agricultural market, the brand JCB is represented by three types of loaders: multi-purpose telescopic Loadall forklift, front loader for planting forage and mini skid steer loader for work at the feed fence, – said Svetlana Petrova, Deputy General Director, JCB Russia. - Over the years in difficult conditions of agriculture in British technology has shown itself as one of the most reliable and productive. An important factor in the success of our brand in the country - strong dealer network providing superior support for equipment throughout its service life in the farms. Today in Russia a JCB used by the majority of farmers, including the large holdings".

 

In his opening speech, British Ambassador Deborah Bronner mentioned the strong expertise of his country in the field of agricultural technology and noted the importance of cooperation between British and Russian business in the agricultural sector.

 

This year the international trade Department of the British Embassy is planning a number of initiatives, most of which will be the rally of Russian farmers in the UK "give Way to milk!", jointly organized by c Dairy News. In 2020, the JCB as a partner of the rally will take guests to the annual independent activities at its plant in the UK.