The brand is actively developing sales in the e-commerce channel. Products are widely represented in the Russian Internet-shops and catalogues of retailers. However, the concept of the brand is focused on the Royal tradition of tea drinking, which are highly appreciated all over the world. Therefore, in 2020, the tea is available for international customers.

Each of the online platforms RICHARD presented more than 70 items – gift assortment and all weight, packaged and zaletnye position of the brand. According to the analysis of the first order, customers are showing increased interest in tin gift packs featuring characters from different years (dogs, cats and mice) in the Royal garb.

"We are developing an international brand, so it is important to enter new markets and to acquaint with the Royal tradition of tea consumers around the world. The trend of digitalization processes, the transition of sales to online channels and the growing popularity of the brand stores and marketplaces are able to make a real high-quality tea more accessible to all consumers," said brand leader RICHARD L. kogai.

In 2020-2021 years. brand plans to open the brand-story in Korea and Australia.