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Green kebabs in the top of the popular British products
Waitrose, a British company, expects this summer, the increased demand for vegan products for barbecue, as consumers want more greens on the grill
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The growing interest to the dishes without meat in the UK is reflected in the recent sales of Waitrose, as well as in the analysis of requests coming to the website.

So, the number of requests for "vegan BBQ" on Waitrose.com increased by 26% last month. This, combined with the increase in request "vegetarian barbecue" 32% emphasizes the significant and continuing growth of buyers to vegetable products.

Sale large vegetables ideal for grilling and barbecue such as corn on the cob and mushrooms, results plus 163% and 111%, respectively.

Zucchini has sold more than 129%, and broccoli by 128%.

In response to requests, Waitrose has formed a green kebab sets, vegetable-based, because after the abolition of quarantine measures all rushed into the countryside.

Last week on the website Waitrose.com was the biggest for the week online-orders - 163 000 - an increase of 185% compared with the beginning of the year. This figure means that Waitrose increased its throughput per 100,000 weekly online orders in comparison with the period conroversy locks the pandemic Covid-19.

However, during coronavirus restrictions, the company gave to its customers to get bored: there were developed the recipes of the so-called "fake" menu, where traditional meat ingredients in popular dishes from different countries was proposed to be replaced with vegetable alternatives.

Curve asymmetrical carrots and asparagus

In an effort to ensure that all farming vegetables is not in vain, this retailer has relaxed the requirements for size and shape for carrot , parsnip and asparagus.

Thus, the company is trying to help farmers in difficult times, when it is possible to earn on deliveries of products for home-cooking.

During a coronavirus particularly increased sales of root vegetables and garlic - compared to the previous year by 47% and more unusual products such as pumpkins, 51%.

Farm, who supply carrots and parsnips Waitrose, now can not worry when it comes to spots on the skin. "Ugly" peel does not affect the quality, therefore, should not be sent to waste or for animal feed.

Changing requirements are one of the current steps taken to control food waste. Even in 2016, has developed a line of products Essential Waitrose "slightly less than perfect" in order to reduce the amount of food waste.



Translated by service "Yandex.Translation"
Источники: АгроXXI
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