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Russia retained first place for the supply of chocolate in China
In General, the export last year reached a record $1.4 billion
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In 2019, the export of confectionery from Russia was a record, reaching nearly $1.4 billion and our country, as in 2018, became the largest supplier of chocolate in China, said the head of the Federal center "agroeksport" Dmitry Krasnov in the course of the online conference, RIA "Novosti".

As follows from the overview of "Agroeksport" in the past year, China has purchased 101 thousand tons of chocolate confectionery products — by 25 thousand tons more than in 2018. In terms of value of shipments increased from $448 million to $483 million, the share of Russia had 49 thousand tonnes of chocolate at $112.6 million — that is almost half of the total volume of imports and almost a quarter of the supply of money. In second place is Italy, shipped to China 10.9 thousand tonnes of chocolate at $93.7 million on the Third place is Malaysia, which imported 15.8 thousand t by $52.3 million

According to the forecast of "Agroeksport", the market size of chocolate confectionery products in the PRC will increase from $3.41 billion in 2019 to $3,76 billion in 2023, in physical terms, its capacity will remain at 253 thousand tons Analysts attribute this to the increasing demand for high quality premium products. Also, according to the center forecasts that, in the medium term, per capita consumption of chocolate in China will change. If in 2010 it amounted to 0.16 kg per person per year in the past reached 0.18 kg, but by 2023-mu will decrease to 0.17 kg.

Dynamic in China will grow the market for chocolate bars: from 46 thousand tons last year to 55 THD. MT in 2022, follows from the review of "Agroeksport", whereas, for example, the market for chocolate bars will increase from 25 kt to 30 kt, chocolate sets in boxes — from 33 tons to 38 tons nevertheless, it is the last two categories, the center identifies the most promising for further development.

According to the President of the Association of the confectionery industry ("Askond") Sergey Nosenko, the volume of production of confectionery products in Russia has reached 4 million tons per year, whereas consumption is in the range of 3.3 million tonnes. "the Domestic market is exhausted. We must move towards the development potential of adjacent markets, including Asian, Arabic and European," he said (quoted by RIA "Novosti"). "Agroeksport" also notes the high potential of the confectionery industry for export development, however, in its submission, the centre draws the attention that China's current problem of infringement of intellectual property rights. It is likely to face from unscrupulous competitors who illegally use other people's trademarks.

The prospects of promotion of Russian chocolate and chocolate products in China is ambiguous, says a senior Manager of the group providing services to agricultural enterprises, EY Maxim Nikitochkina. "Nakladny the Chinese market is extremely small, despite the population: the consumer culture of China's chocolate products are considered to be too sweet, he said "the Agroinvestor". — To increase the export possible only by changing the consumer culture in China, this is a very ambitious task to decide which unconsolidated purely Russian producers will not: that requires a lot of competence, financial resources, and the result is not guaranteed. Localized in Russia multinational companies ("Mars", "Nestle", "Ferrero") almost does not export products to China because there they have their own production."

Now considered a very interesting initiative that can increase our confectionery export — subsidising the purchases of Russian confectioners sugar for export, adds Nikitochkina. "If it is implemented, we will have chances to increase confectionery exports, or the exports will be roughly stable at plus or minus 5%," — he said.

According to "Agroeksport" on 12 July, with the beginning of the year, Russia has supplied to foreign markets confectionery to $524 million versus $546 million for the same period last year. In total exports of agricultural products and food, this category accounted for about 4%.



Translated by service "Yandex.Translation"
Источники: Агро Инвестор
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