The company's plants for slaughter and poultry processing and cattle, located in the Bryansk region, certified Halal and deliver products to Muslims abroad in Gulf countries and in the CIS countries. Also the plants are certified according to international standards, guaranteeing the quality and safety of products.

The products produced according to Halal will be allocated to the shelves of the supermarket "Miratorg" in a separate category, which in addition to Black Angus beef to include beef, grass-fed meat and poultry.

"The pilot project on sales of Halal products in the supermarket "Miratorg" will allow us to estimate the demand in this category. Thanks to vertically integrated production, we can respond quickly to the changing preference of our customers and, accordingly, to adjust the production volumes. We have successfully supplied beef and poultry Halal corporate customers: restaurants, hotels, catering companies, but we see great potential in the retail market, where buyers are particularly important brand credibility and confidence in the quality of the product, as well as maximum convenience and safety. If the pilot project is successful we will significantly enhance the production of Halal meat and consider the possibility of supplying to other retail networks throughout the country", – said the press service of the holding.

About the company:

Agroindustrial holding "Miratorg", founded in 1995, is today one of the leading manufacturers and suppliers of meat on the Russian market. The companies included in the holding carry out a full cycle of production: from field to fork.

www.miratorg.ru