Russian agriculture in recent years, steadily increasing the export capacity. So, in 2018 increased by 27% to 54.8 million tons of fresh vegetables by 23% and amounted to 135 thousand tons of livestock by 90% and amounted to 24.7 million dollars. (2010 – $ 2 million.), meat and offal (all types) – 18.8% to 307 thousand t Increase show almost all segments of the agricultural industry. This trend is observed for the last four years and corresponds to one of the software for the Russian economy "may decrees" the President Vladimir Putin. According to this document, agricultural sector set a strategic objective of increasing exports of agricultural products, in financial terms, to $45 billion by 2024. The achievement of this global goal is possible under certain conditions. These include not only the production, processing, storage competitive in world markets of products, development of transport and logistics infrastructure, but also improving many associated services. In particular, we are talking about product packaging.
In international trade prior to the transaction parties agree to this method of packaging the goods, which ensures its integrity, ability to deliver within the agreed time. The choice of method should be dictated by the sensitivity of specific products for the transportation, warehousing, storage and marketing, applicable regulations, conditions of supply and other factors. It is particularly important that these conditions are observed upon export of food products.
May 28-29 2019, the Summit (the business part of the exhibition) will discuss the topic "the national export strategy. The interaction between state and business in sphere of export of agricultural products". Leading experts will discuss the problems faced by Russian exporters as finished products and raw materials. In particular, it will discuss the packing and marketing: what should pay attention when packing products B2C which national features must be considered when branding of the product, what colors are popular in different regions of the world and others.
Speakers will share their knowledge and practical experience in the field of packaging and product design. During the panel discussion the expected performance of the leading Russian and foreign experts and representatives of enterprises-exporters. They talk about the situation with the supply of agricultural products abroad today, and what difficulties have to face new players in the export segment of Russian agriculture.
Translated by service "Yandex.Translation"