In late February - early March Russia was looking forward to not only the arrival of spring, but the upcoming holidays: February 23 and March 8. Visitors of hypermarkets "O'key" and an online store www.okeydostavka.ru during this period favored a sweet gift and serving items. Moreover, as gifts for both men and women.

At the beginning of March for a 1.5% increase in the percentage of attendance of the online store customer is male, slightly lower than last year. Then the growth of men among buyers was 1.9%.

On the eve of defender of the Fatherland Day in online and offline stores O'key increased sales of mugs with Patriotic symbols, men's deodorant, Rexona and Nivea after shave lotion, bath and felt hats and sets of stacks of the brand Luminarc. It should be noted that the attributes for the bath for the second year in a row are popular with the male on February 23. In 2018 in the "O KEE" has also seen higher demand for a set of bath accessories for brands "Prime" and "Gabbana". In addition, users chose as gift items home appliances – multigrid and microwave ovens.

For the women, men often chose sweets and serving items. The leader of sales on the eve of International women's day in 2019 was a set of chocolates Raffaello. Customers network sold out since the beginning of March, more than 2 thousand packages, higher than that of the normal period in 8 times and almost 1.5 times more than last year's sales in the eve of March 8.

Popularity also enjoyed bowls, sets of glasses for wine, dinner and dessert sets, plates and towels, decorated in the style of holiday. It is noteworthy that the leaders of pre-holiday sales in 2018 were cosmetics, in particular bath salts and kits of the brand "Velvet hands".

Elena Remennikova, Director of e-Commerce "OK":

"The holidays of the end of February – beginning of March are traditionally popular among Russians. Buyers are trying to buy gifts for their friends and relatives.

In the online store "okay" in 2019 in anticipation of the February 23, users most often searched for video game consoles, as well as cosmetics brands Nivea and Gillette and alcohol. March 8 men have traditionally tried to please their ladies with flowers, fresh berries and champagne".