CHAPTER 1. THE VOLUME AND STRUCTURE OF THE MARKET 1.1. Consumption in 2007-2017. 1.2. Sectoral structure of consumption 1.3. Consumption of substitute materials 1.4. The scheme of distribution of the product 1.5. Factors limiting market development CHAPTER 2. DOMESTIC PRODUCTION 2.1. Feature of installed capacity 2.2. The volume of production in 2009-2017 2.3. Sales policy CHAPTER 3. THE POSSIBILITY OF SUBSTITUTION OF IMPORTS OF 3.1. Dynamics of imports in 2007-2017. 3.2. Characteristics of the supply of films 3.3. The reasons for the presence of imports 3.4. Volumes of supplies of the manufacturers 3.5. Volumes of supplies of the companies-recipients CHAPTER 4. COST ANALYSIS 4.1. The selling prices of domestic producers 4.2. The purchase price importers CHAPTER 5. FORECAST OF MARKET DEVELOPMENT 5.1. Factors of competitiveness of POF film in consumer segments 5.2. Assessment of potential volume of sales by consumer segments 5.3. Forecast for the development of competition CHAPTER 6. PROSPECTS FOR MARKET ENTRY OF A NEW PLAYER 6.1. Evaluation of possible sales of a new player 6.2. Factors for possible sales CHAPTER 7. CONSUMER ANALYSIS 7.1. Coffee typography 7.2. Manufacturers of candy 7.3. Production of chocolates in boxes 7.4. Cosmetics manufacturers