Yaroslavl motor plant "Autodiesel" "GAZ Group" has developed a new brand packaging spare parts JAMZ. The new packaging has a contemporary design elements and a set of special equipment to ensure the recognition, preservation and comprehensive protection products.

The packaging is an identification label that is automatically destroyed at any opening of the box, including unauthorized. The label also contains information about the authenticity of the product, allows the user to check the originality of the purchased product by a unique 12-digit number, is protected by a scratch layer. User can send SMS placed under the scratch-off layer code on the package the phone number: if the entered code is fake, in the response message the buyer will receive a warning about the purchase of illegal products with a proposal to return the fake to contact the authorized dealer network for the original products.

"Avtodizel also forms on the Internet site of special resource to check the originality of the product by QR code placed on the labels of brand products JAMZ.

Sergey valkov, quality Director of the Yaroslavl motor plant "GAZ Group":

"Yaroslavl motor plant is actively defended the positions of their products in the market and protects the reputation of the brand JAMZ as a leading manufacturer of engine components of the highest level. While protection program covers the most popular group of original spare parts JAMZ, unparralled unconfirmed quality third party. So, the new packaging has already been implemented for 80 key positions of parts and components. For 2015, all original spare parts JAMZ, are in the risk zone will be provided with modern, functional package."