Coca-Cola this week announced several new developments on the platform, Venturing and Emerging Brands. Drink Honest Tea debuted in the category of sports drink, and it is expected to launch Honest Sport line of organic sports drinks.

On Wednesday Coca-Cola bought a stake of the company L. A. Aloe, which produces plant-based beverages under the brand Aloe Gloe.

Both products are designed for consumers who are concerned about the high sugar content in beverages and high calorie content.

From Coca-Cola is already one of the leading brands of sports drink on the market - Powerade. But the line of Honest Sport in the brand Honest Tea, which Coca-Cola bought in 2011, satisfies a different market need: organic sports drinks.

Sports drinks, energy drinks, protein snacks and other products and categories designed for sportsmen, have become a battleground for the major manufacturers and new companies. Mintel called sports nutrition products one of the key industry trends in the food & beverages in 2016.

This year, PepsiCo has confirmed a launch in 2017 organic line of Gatorade, which the company originally planned to launch late last year. In March, Gatorade also hinted at a possible diversification in the future, including increasing line of yogurts. Dr Pepper Snapple has acquired a minority stake in the new company of sports drink BodyArmor, which is run by a co-founder of Vitaminwater and which has few professional athletes in the national investors.

PepsiCo has launched an organic line of Gatorade, Powerade could (and eventually might) to do the same. But instead to change the formula, Powerade and strengthen the position for health-conscious consumers and athletes, Honest Tea has the resources, knowledge and experience to implement the product from scratch. Coca-Cola still gets the benefits of the new line without having to invest in changing the formula.

In addition to the flagship RTD tea Honest Tea also produces a line of baby juices and sodas with zero calories.