Vice-President of holding Alexander Nikitin confirmed that "Miratorg" plans to launch a new production and is already developing his concept. Goodies are produce of snout, legs, ears animal, where the company grows on their farms, mainly pigs and cows.

To begin production the company expects during the year. The scale of new business will depend on demand, said Andrei Nikitin. The main goal of the project is to increase the profitability of production now part of the by-products "Miratorg" is processed into meat and bone meal, and the part sells.

Goodies is a sought - after product from pet owners, says the General Director of enterprises Union of zoo business Tatiana Kolchanova. Basically, in this market are foreign manufacturers (Chinese, German, etc., strongly risen due to the devaluation, one package is in the retail not less than 150 RUB.

"Miratorg" the project will cost almost nothing, and therefore will pay for itself in less than a year, said T. Kolchanova. According to GfK, sales of pet products during the 12 months that ended in April 2016, have been the fastest growing category of products (if we assume that the number of packages): they added of 20.9% compared to the same period a year earlier.

"Consumers don't skimp on their Pets, and the market is not yet saturated," — explains a top-the Manager of a large manufacturer of feed for animals.

According to Euromonitor, in 2015 sales of pet food (including treats) in Russia increased by 12.6% to of 120.7 billion RUB In the first half of 2016, they remained approximately at the level of a year ago. Share treats in sales of animal feed small - 2 to 4%, says the Director of the supplier of animal feed "Constructive", Chairman of the zoo business "Support of Russia", Kirill Dmitriev.

To seriously earn a "Miratorg" it is necessary to produce products of deeper processing, then the margin will be higher, he says. Given the size of "Miratorg" and the existence of its raw material base the holding company has all the chances to gain a foothold in this market.