Reducing the impact of direct advertising to the consumer is forcing companies to look for a new approach to the customer, conduct marketing war in the struggle for the client. It is the tools of trade marketing will allow you to win on store shelves.

The forum "the War on the shelves-2017" is aimed at officials of the Department trade marketing, trade marketing managers, retailers, category managers, marketing managers, Directors of sales, of marketing programs.

Leading specialists from more than 40 of the largest companies of Russia and the world participated in creating the program of the Forum "the War on the shelves-2017".

Topics for discussion:

– As manufacturers to collaborate with retailers in terms of the updated law "About torole"?

– Neuromarketing in action: how to develop an activity based on the thinking of the buyer?

– How to predict the effectiveness of promotions?

– What non-price trade-marketing activities are now work the best?

– How to avoid the promotional price and not to lose the consumer?

– Creative solutions for selling packaging: what can be done without bloating the budget?

– How to improve the efficiency of cross-promotion?

Mobile purchases: you need Internet buyers and how to attract their attention

– How to present the best product on the shelf using a mobile app?

– Custom solutions that will help you stand out on the shelf

– Successful experience in organization of sales through social networks.

These topics will be revealed by representatives of leading companies, including Nielsen, Cherkizovo, Mondelez, Baltika, "Rusprodsoyuz", Metro Cash&Carry, "Desan", etc.

Date: 16th – 17th March 2017.

Location: Moscow.

Details on the website: https://goo.gl/7AZIq0 or by phone +7 (495) 480 09 81, Tsvetkova Elena.