The aim of this project is the creation of a single commercial house, commercial and marketing function, an independent unit that will provide sales of all segments in the Group. The company expects that it will focus on the market that are common to all segments, distribution channels, unified logistics, there will be a common sales system.

"The renaming of the trading house "Petelino" trading house "Cherkizovo" is only the first step of a large project to create a single trading house, which we will continue, — said the Director of commercial and marketing strategy of the Group "Cherkizovo" Andrei Khizhnyak. — We make it easier to start the transformation from the existing structure with the used processes and to replicate this experience in other segments".

Further to the trading house "Cherkizovo" will be joined by other branches of the Group, one of the first in the unified system of sales will include a branch of the CMPP in Saint-Petersburg.