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Cherkizovo group has received the title of strategic partner KFC
Cherkizovo group (LSE: CHE; MOEX: GCHE), Russia's largest vertically integrated producer of meat products and animal feed, for the first time received the title of strategic partner and annual award for suppliers from the company Yum!
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Yum! – an international Corporation working in the field of catering. The company is the largest operator of quick service restaurants in the world by number of points. She belongs to three world famous brand – KFC, Pizza Hut and Taco Bell, the first two she is actively developing in Russia, is constantly increasing chain of restaurants under these brands. The emphasis is on the development of KFC. The company considers the Russian market as promising.

"Cherkizovo" – one of the largest producers of poultry meat. For the first 9 months of 2017, the company managed to increase sales of chicken meat by 4% compared to the same period last year, largely due to branded products and products for the HoReCa segment, which provided the bulk of sales in accordance with the Group's strategy.

If earlier, the Group "Cherkizovo" supplied to Yum! only products made of chicken meat, but now the company is expanding the range of products supplied, are actively pursuing other positions. Cherkizovo is also a supplier of KFC in Azerbaijan and is considering the possibility of export deliveries of production to other countries.

 

About Cherkizovo Group

 

Cherkizovo group is Russia's largest producer of meat products and animal feed. The group is among the three leaders on the market of chicken meat, pork, processed meat products and is the country's largest producer of animal feed. The structure of the Group "Cherkizovo" includes 8 poultry farms of complete cycle of 15 new pig farms, 6 meat processing enterprises, 8 feed mills and more than 287 thousand hectares of agricultural land. In 2016, the Group "Cherkizovo" has made 903 thousand tons of meat products. Thanks to the vertically integrated structure that includes grain farming, silo storage, own production of feed, breeding, farming and slaughtering of animals and meat processing and distribution, children demonstrate a long-term sustainable growth of sales and profits. Consolidated revenues of the company up to 2016 amounted to 82.4 billion rubles. www.cherkizovo.com



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Источники: Agro2b
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