The concept of brand promotion "Sincerely yours" in a new campaign laid the idea that "Sincerely yours" - it's only natural dairy products created by responsible and good-hearted farmers. Basic tools – advertising on regional television and video advertising on the Internet.

- As part of an advertising campaign a new television movie "Sincerely yours", - says Ekaterina Medveditsyna, head of group advertising, the Concept of the video – creating an Association between the sign of the heart, which the characters show their concern and love for his family, and the brand "Sincerely yours", which is also the symbol heart.

In addition to the new video has changed the packaging design of the products. Its main differences are that enhanced the logo, added a special color line (red, orange, green, etc.), which makes the product name and the category of fat more visible.

- Changing the design of packaging products, we wanted to attract the attention of consumers, says Theodore Weiss, senior brand Manager milk category. – The brand, category of product, its competitive advantages are now more noticeable. The consumer will be much easier to find products "Sincerely yours" on the shelf. Product advantages and differences from competitors become more obvious.

Categories of goods that are involved in the advertising campaign, - milk, cheese (crumbly, granular, soft, flowpack), sour cream, butter, yoghurts, drinking.

The geography of advertising campaign in Moscow and the Moscow region.