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The Russians ate 3 million hot dogs KFC with chicken sausage "Cherkizovo".
In the KFC restaurants sold more than 3 million hot dogs with chicken sausage from "Cherkizovo" from the moment of their appearance in the menu this spring. Hot dog with chicken sausage is a new product for KFC and a new direction in the HoReCa segment for Cherkizovo. The high demand showed the demand for this dish, and the partners are actively working on expanding the range.
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Chicken sausage is a new product that contains 90% of chicken meat. The sausage no nitrite,* and the richness of taste and aroma is achieved through the use of natural spices and herbs – garlic, chilli, black pepper, cumin and parsley.

KFC adopted high standards of food safety and quality, all products must strictly comply with the requirements of the legislation of the Russian Federation. Cherkizovo group – one of the largest suppliers of KFC. All chicken produced in Cherkizovo, it comes with its own poultry farms complete cycle. Strict biosecurity standards and to control on the farms of the Group ensure the quality of chilled chicken meat, in which there are no growth hormones, antibiotics and preservatives.

At the end of 2017, the group "Cherkizovo" has received the status of a strategic partner and KFS annual award for suppliers. Cherkizovo also supplies products to KFC in Azerbaijan and is considering the possibility of exports to other countries.

*a salt of nitrous acid HNO2. Sodium nitrite used as a preservative.

 

About Cherkizovo Group

Cherkizovo group is Russia's largest producer of meat products. The group is among the three leaders on the market of chicken meat, pork and processed meat products. The Cherkizovo group includes 8 poultry farms of full cycle, 16 modern pig complexes, meat processing plants 6, 8 feed mills and more than 287 thousand hectares of agricultural land. In 2017, the Group "Cherkizovo" has made about 1 million tons of meat products. The company's consolidated revenues by year-end 2017 amounted to 90,5 billion rubles. The advantage of the company is vertical integration, which connects every link in the agricultural chain, from grain production to production of finished products, ensuring product quality at all stages. A priority for Cherkizovo Group is a high quality product and meeting the needs of customers. The popularity of the products of Cherkizovo in Russia show a high level of brand awareness and customer loyalty. www.cherkizovo.com

Oh Yum! Brands

 

Yum! Brands is an international company that manages more than 45 000 restaurants in over 135 countries. Yum! Brands the nineteenth consecutive year to the international Fortune 500. Outside the U.S. Yum! daily opens an average of 7 restaurants, and more, confirming its position as a leader in the development of international retail. The growth in revenue of the Russian division of KFC on the results of 2017 was 24%: this is the maximum growth among all regions of presence of the brand in the world. At the moment in Russia and the CIS employs more than 700 KFC restaurants.



Translated by service "Yandex.Translation"
Источники: Agro2b
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