"Despite the fact that in recent years, by 14 February, actively to decorate streets, restaurants and shopping centers, and marketers virtually any brand prepared special offer, a significant growth of sales is colors like 8 March or 1 September in Russia," - said the expert. According to him, this year the price increase on February 14 in Russia will amount to only 15%. And this is due largely to the fact that the market today is represented mainly imported flowers, the prices of which, for example, at auction in the Netherlands during these dates rise to 50-60%.

In addition, the "purchasing power of the population is still quite low, so the Russian manufacturers of colors is not necessary to speak about significant profits in connection with the Valentine's Day".

Modern domestic floriculture industry is young, it exists for about 15 years. During this time in Russia, built more than a dozen high-tech greenhouses from 5 to 30 acres each. The total area of the farms of greenhouses under flowers in the country now exceeds 150 hectares, employs a workforce of 3,000 highly skilled workers and specialists. Annual tax revenue of the industry is more than 300 million rubles.

The Association "Greenhouses of Russia" is the largest professional Association of greenhouses of Russia. The Association consists of 242 enterprises, including 127 greenhouses. Association members include the largest manufacturers as "Lobaccaro", APH "Eco-Culture", "Vyborzhets", "may", "Group Gorkunov" TC "Podosinki", LLC "Mir Tsvetov", TC "New Holland" etc.