The leaders of the rating were companies that have strong brands and trademarks of the same name, aimed at b2c-consumer: agribusiness, Danone, Cherkizovo, McPhee.

In General, the year for leaders is successful: all companies of the top 10 increased media activity. For market leaders the average growth of references in the media accounted for 28%

Of the major players decreased activity of the NPG "Sady Pridonya" - minus 15% compared to 2016. The company dropped out of the top 10 and ranked 13th in January-July this year.

Experts note that a significant number of publications gives the regional press in areas where the company is particularly important in the economy. For example, Rusagro – Belgorod and Voronezh oblast, Primorsky Krai.

According to the data obtained, correlation between turnover and media activity is weak. For example, the group of companies "Sodruzhestvo", which occupies the 2nd place in revenue according to the magazine "Expert", but not with b2c brands, ranked only 15th in the media activity.

Center "Semonitor", which conducted the study, is dedicated to analysis of media since 2007, and conducts round-the-clock monitoring of the media across all categories, including TV.

Photo: utmagazine.ru