Deputy Minister of agriculture, head of the Federal Agency for fisheries Ilya Shestakov announced on Wednesday the establishment of a national brand "Russian fish", aims to promote domestic fish products on the Russian market, according to Forbes , with reference to the press service of the Agency.

The brand will launch in the framework developed by the Federal Agency for fishery of the program of promotion of the Russian fish products in the domestic market. "One of the objectives of the programme of promotion of Russian fish will be the creation of a national Russian brand "Russian fish", - presented in a press release words Shestakov.

"The country must know its rybodobytchikami", - said the head of Russian Federal fisheries Agency.

The brand "Russian fish", conceived as a cross-cutting, will be used for agreements with retail chains and fishermen, with mandatory certification for use of the brand is not assumed.

The authors of the idea believe that the brand "Russian fish" will enhance the competitiveness of domestic products in the domestic market compared to foreign, as well as create conditions for the export of products with a higher degree of processing, and not raw materials.

Shestakov said that in 2014 the import of fish products in Russia decreased by 12.8% and amounted to 884 800 so Also decreased by 9.5% and the amount of fish export from Russia to foreign markets to 1,704 million tons