The tourism Board came up with the idea of promoting Norway — why sheep don't become guides? And even fotoaparatai: to take pictures with is installed on the back of the camera the beauty in which they move. On the basis of such trivial ideas and the project was created.

The first step was the casting for new guides. Of the many candidates selected the best: Eric, Frieda, Lars , Kari and Heidi. The candidates presented on the official website of "Norway: powered by nature".

The selection process evaluated not only the appearance but also "a striking personality and a special look at life." For example, Eric is calm and reserved, loves to spend long summer days on the boat, going from island to island and enjoying the spectacular scenery of southern Norway. Frida curious since birth: the day she explores new terrain, in the night listening to music in the style of Viking metal, "which breaks away, jumping on mountain tops". Lars, lover of tradition and a lover of local cuisine. Kari — beautiful athlete — can't sit still for a minute.

News about travelling sheep to be hosted in the accounts of the tourism Council of Norway, as well as in social networks and on the official website.