Russians began to buy more fruits and vegetables, less fish and bread. This is stated in the research company GfK, which presented the Deputy head of the Department of Consumer Tracking GfK Elena Samodurova in the food forum World food.

However, GfK predicts the consumer market (FMCG) in Russia in 2016, 8% of the food market by 6% in monetary terms.

Growth drivers the consumer market are categories such as "pharmaceutical preparations" and "products for Pets," said E. Samodurova. The growth of sales in the category of "food" in kind stopped, she said.

Experts have fixed growth of sales of fresh fruit and vegetables by 4% in real terms (August 2015-July 2016 to the same period a year earlier). In monetary terms, this category increased by 7%. Nevertheless, the growth occurs at the expense of cheap types of fruit - apples and bananas and vegetables like onions, cabbage, carrots and beets. Also a small growth at the eggs. All other categories decline or simply do not grow, said E. Samodurova.

Most declining categories are fish (frozen fish - by 5%, herring 10%), and seafood. Consumers substitute fish for cheaper poultry meat, which shows the growth of sales in the meat category.

However, she indicated that began to fall sales of bakery products.

"This is one of indirect evidence that people are switching to home consumption", — said Elena Samodurova, explaining that the sales of flour and margarine show growth, which suggests that the Russians have more to bake bakery products at home.

Meanwhile, there is a positive trend in the consumption of cheese. Stopped reducing the consumption of yellow cheese and started falling sales of processed cheese. Other types of cheese show growth.

According to research company GfK, the largest share in consumer basket of Russians is a meat - 21%, dairy products is 15%, drinks - 13%, vegetables - 12%.

In conditions of declining purchasing power of Russians are likely to choose discount stores, said E. Samodurova. The sales growth in these stores in August 2015-July 2016 20%. At the same time, sales in hypermarkets increased by 11.2%, supermarkets - 6%.

Meanwhile, the frequency of visits to stores rose 5.9%, while average ticket of 3.1%.

Do not lose their popularity of the promotion. So, 38% of chocolate is bought on promotions. In addition, about one third of strong alcohol, sparkling wines and cheese are also buyers purchase stock.