This experiment was conducted because of the policy of the United States and several other countries, imposes tax on food, which is sugar, or sweeteners. Executives wanted to prove inconsistency "assigned" to the who standards for human consumption, and the real possibilities of the person.

The results surprised: for the organs and endocrine system of sugar in principle, can not be bad, or necessarily lead to obesity. It just changes the taste of food or drink, but drastic changes in the body provoke. In this way the above trade marks I want to change the opinion of people, potential buyers of standardized and "traditional" to "true" and updated.

It is worth noting that such studies have already passed and for tobacco products, and carbonated beverages. The results are always on the side of brands, and this fact leads to the idea that those who funds, regulates and results.