The Ministry of industry and trade of the Russian Federation has allocated the Russian export center 370 million rubles in the form of subsidies from the budget to develop and promote external markets for the export of "Made in Russia"Made in Russia, according to a draft government resolution, posted on the Federal portal of draft regulations.

The document is aimed at raising awareness of Russian brands and products abroad, has been prepared based on development strategy of small and medium entrepreneurship in the Russian Federation until 2030. The project includes, in addition to the creation of the brand, advertising and informational support received for export products, conducting marketing research positioning Russian goods in international markets.

"The creation of an export brand "Made in Russia"/"Made in Russia" will allow to raise recognition of products produced in Russia, to increase the possibility of its promotion in the international markets and the formation of consumer loyalty of foreign audience to the Russian product", – stated in the explanatory note to the draft.

In the framework of the information support expected cooperation with foreign manufacturers interested in the Russian goods and components, representatives of foreign business, the relevant authorities of foreign countries, international public organizations and consumers.

Photo: naonewsinfo.ru