John Deere first appeared in the ranking of the best global brands in 2011, when the Agency Interbrand estimated the value of its brand in the $365 billion In this year's ranking as the key characteristics of said transparency, authenticity, and close relationship with the consumer.

"Our place in the Interbrand ranking confirms the authority of John Deere as an intellectual industrial brand, and this is a great merit of our employees," says Mara Downing (Downing Mara), Vice President, corporate communications and brand management.

"20 years after the first rating customers become more aware and more demanding. They expect manufacturers efficiency, wide choices and decisions you can trust, all at the same time. This is a serious challenge, and in the first hundred of our ranking are those brands that fully satisfy these expectations," says Charles Treva (Charles Trevail), CEO of Interbrand in the global market.

A rating of the best brands Interbrand published the 20th year in a row. The cumulative total value of the companies from hundreds of the best this time amounted to $2,13 trillion – an increase of 5.7 percent beginning in 2018, the top three in this year was Apple, Google and Amazon. This year in the top hundred for the first time entered, Uber, and LinkedIn.

The method by which the ranking is first certified by the International organization for standardization for the conduct of monetary valuation of brands. Under the General rating of Interbrand presents the ratings for individual sectors, which pays more attention to technology, to goods "luxury", retail trade, consumer goods, media, automotive and tourism sectors as well as sector of financial services.