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Rosselkhozbank has provided a digital ecosystem for farmers on the "all-Russian field day in 2020"
One of the largest farming exhibition – "Russian field day" in the Bryansk region – Rosselkhozbank has provided a pool of new products launched in the year of the 20th anniversary of the Bank. This year for the introduction of innovations, services and projects Rosselkhozbank additionally serves as a virtual Bank pavilion with convenient structure and navigation.
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Redi presented the new jubilee of the year – farmers ' School, which will teach beginner farmers "from scratch" to launch and manage a profitable business, taking into account best practices; project "This good", which strengthens the connection between the many retail Bank customers and farmers through exchange of reward points from the loyalty program fresh and quality products; and a digital ecosystem for farmers, developed by the Centre for the development of financial technologies Rosselkhozbank. Virtual trip you can take in the amazing world of Russian village, with its unique cultural and historical gravity and unique architecture.

C features of the services of the Bank on 10 July, Minister of agriculture of the Russian Federation Dmitry Patrushev and the Governor of the Bryansk region Alexander Bogomaz.

"For 20 years, the Bank is the main partner of farmers and really knows their needs. In the year of jubilee we give a powerful impetus to the digital transformation of agriculture. Ecosystem for farmers combines our experience with advanced technologies. We cooperate with a large number of startups and technology companies, examine their practices and adapt them for use in the ecosystem. Because small businesses in rural areas limited the possibility of independent investment in digital infrastructure, agricultural innovation platform will bring significant benefits to agriculture", – said the Director of the development Center of financial technologies JSC "Rosselkhozbank" Elena baturova.

Ecosystem services Rosselkhozbank available to customers and allow farmers at no additional cost to automate the solution of everyday problems.

Primarily services agricultural ecosystems are designed to support business. For example, the platform of agricultural Bank to farmers will facilitate the process of obtaining a qualified veterinary help and give a basic set of capabilities for digital farm management.

The second group of ecosystem services extend to customers of the Bank market and will help them in the promotion of services in the conditions of limited demand. With the help of the agricultural Bank, farmers will be able to offer their products to a wide range of suppliers, including to find customers in the HoReCa segment. In addition, to improve the profitability of businesses in rural areas the agricultural ecosystem includes service that will allow farmers to disclose its tourism potential and become true experts of agrotouristiki.

The third block of the ecosystem is a light version of the product line of the agricultural Bank. Here - all financial services, including remote submission of applications for concessional lending. The main objective of the transfer of farmers to work remotely, is to simplify the procedure of obtaining the borrowed funds, along with the improvement of the quality of banking services.

"The realities of the present time with the digitalization of farmers associated future prospects for profitability, the possibility of leadership by reducing costs for fuel, seeds, water, fertilizers and plant protection products, feeds, veterinary products and many more. The traditional exhibition areas of the region demonstrate the application of resource-saving technologies and precision farming, advanced production technology, storage and processing of products, equipment from leading companies, the system of plant protection, systems of artificial irrigation of crops, and more", - said the Deputy Director of the Department of agriculture of the Bryansk region the Vladimir Torikov.

In the Bryansk region, which was attended field Day this year, the regional branch of Rosselkhozbank serves more than 90% of the members of the Association "Farmers of Bryansk", and more than 12 thousand private farms.

The exhibition project "Russian field day" is traditionally the most important achievements of the Russian agro-industrial complex and is a professional scientific and business forum. This year, the key exhibition "Russian field day" became a production polygon Bryansk state agricultural University.

"This 2020 Bryansk state agrarian University celebrates its jubilee – 40th anniversary of education, and our partner – the Russian agricultural Bank is celebrating its 20th anniversary. For us it is a meaningful coincidence. The University brings together institutions, technical schools, College and offices in the districts. During the work the University has trained tens of thousands of professionals. Hundreds were rural entrepreneurs who own farms use the knowledge. Many of them are strong economic managers in their native land. I am confident that our graduates will discover useful information in the exhibition Rosselkhozbank", - said the rector Nikolay Belous.

The format extension "of the all – Russian day of field- 2020" the online mode allowed us not only to rethink the issues of development of agriculture, agricultural science and technology, but also to increase the coverage and to introduce current developments of the domestic agricultural sector to a wider audience.

"The main difference of this vibrant agricultural events has always been something that advanced cultivation technology, the latest means of production, agricultural machinery and modern crop varieties were demonstrated in vivo, in specially prepared fields. However, thanks to new technologies today do not have a physical presence at the event to see everything and to gather the necessary information. Join the exhibition remotely. Digitalization, really, going forward. And a new ecosystem of RAB – another proof of that" - said a novice farmer Alexey Naumenko from the Bryansk district.

JSC "Rosselhozbank" is the basis of national credit and financial service system of agroindustrial complex of Russia. The Bank was founded in 2000 and today is a key lender to the agriculture of the country, is among the largest and most stable banks in the country in terms of assets and capital, as well as the leaders of a reliability rating of the largest Russian banks.



Translated by service "Yandex.Translation"
Источники: Agro2b
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