Company McDonald's has said it will not be purchasing a new genetically modified potatoes developed her longtime provider, J. R. Simplot Co.

Last week the Ministry of agriculture, U.S. (USDA) has authorized for commercial planting in the USA, the first genetically modified potatoes. The so-called Innate potatoes, according to the developer, allocates at frying less dangerous to humans carcinogen than regular potatoes, and better maintained during transport. About potato Simplot company has received hundreds of complaints from individuals or organizations opposed to the development of GM crops. But there were positive comments, emphasizing the advantage of the new potato varieties for consumers in reducing risk of cancer

The decision of the giant fast food, taken a few days after resolution of the Ministry of agriculture of the USA, based on the fact that the buyers do not have the courage for new products with GMOs, given the concerns of the consumers.

The industry of fast food and processors of potatoes openly urged farmers not to plant a new variety of potato.

The topic of GM food is very topical these days. It is difficult to make consumers and producers to assume market risks associated with the controversial crop.

The market for potatoes Innate need to evolve slowly, the company is working to convince people that the benefits outweigh the risks.