In terms of price instability on the background of the crisis phenomena in the economy chain stores DIXY decided to freeze prices for basic food set. It is reported by the Association of retailers. In a basket of fixed-price included: buckwheat, rice, millet, pasta, sunflower oil and butter, flour, meat, frozen fish. The value of the basket will remain unchanged at least during the month - March 9, 2015. In addition, the company guarantees the preservation of the minimum trading margin from 0 to 15% on some of the most popular products. The moratorium on the increase margins in "Dixie" applies to several types of sugar, salt, cereals, butter, flour, and egg.

Network "Dixie" brings together more than 2,000 stores "at home" and adheres to the policy of low prices, focusing on the widest range of customers.

"The main task of retailers today to adjust your offer thus, to meet the demands of buyers in the significantly changed economic circumstances, "says President of the company "DIXY" Ilya Yakubson. - We guarantee a constant value of the food basket in terms of the volatility of the purchase price, assuming the risk of inflation. This is the reply of the company to the expectations of our neighbors-buyers, and also confirmation of the fact that the trade network in the current situation are the real tool of the deceleration of inflation".

To contain inflationary price increase on products "Dixie" and helps the expansion of the private label. Developing this category of goods, the network can not only more effectively manage the cost of goods, but also to ensure their quality and stable presence on the shelves.