In 2016, the decline in prices for food products had an equally negative impact on retailers and farmers. Consumers like to see labeled the products to make informed buying decisions. American family set a goal to eat better and gave priority to healthy food.

2017 offers solutions for consumers and opportunities for farmers. Consumers will pay more for farm fresh food. Farmers will receive organic and other certifications to meet the high requirements of customers.

So, the main trends of food market.

1. Buyers are willing to pay for quality products despite an overall drop in prices

In 2016, the average retail price for a dozen eggs fell by 5%, cheddar cheese lost 8.2% in value while beef fell by 4.6%. Also fell pork, citrus, and milk. The new year is expected a slight recovery in prices, however, consumers are more likely to prefer farm products, not supermarkets. Expected to buy products from farmers will be much easier – it will create a number of specialized markets, kiosks and other sales points.

2. Increase the value of the food

In 2017, buyers more responsible approach to food choices, paying special attention to how environmentally friendly a particular product. Today, Organika is the most vitroectomy the food processing sector. In America, there are about 22 thousand of certified farms (+12% in 2016). This year their number will only grow, the farmers will get new certificates, and thus will help customers to make the right choice.

3. Healthy fast food

The idea of a useful or healthy fast food, though it seems strange, but she has managed to make many like-minded people from around the world. So, if you want to eat, Americans most often go to chain restaurants Chipotle and Panera, neglecting popular McDonald's. Chipotle boasts always fresh food, Panera is known for its sandwiches and salads from the best ingredients. It is expected that American family soon to completely revise its system of power, and it starts in the new year.