The guests were fun contests. At the entrance to the Park animators gave kids balloons, and their mums and dads – cards-invitations fabulous mini-quest with the "Frutonyanya".

Directly from the Central scene of the Park are colourful tent of the brand, around which was organised a fun adventure for the youngest residents of Kazan. The kids took part in the competition, where they had to crawl in the tunnel and make a colorful mural of a giant dice. Did not leave indifferent the visitors of the festival and fabulously decorated magical place where you can feel like a hero of Oriental fairy tales. Just under the hashtag #Preteenanal the participants made more than 500 publications in the social network Instagram and dozens of publications in other social networks.

The Central theme of the quest was a new line of meat sauce, made according to the standard "Halal" for kids from 6 months old, which is "Semper", one of the first major baby food manufacturers in Russia launched last year. These products are for babies from 6 months, comes in three flavors: "Lamb", "Beef", "Chicken and beef". The entire line is certified "Halal" International center of standardization and certification "Halal".

Marketing Director at JSC "PROGRESS" Ivanova said: "We are pleased to present a huge number of children and their parents positive emotions and to introduce them to products "Frutonyanya" is Halal. We wanted to make our event the most positive, engaging kids in a fun activity and bring joy to every family. I hope that we have succeeded. We saw how the energy and emotions of the Park visitors participated in our contests saw the sincere joy of the children and gratitude of their parents. And so alive and immediate feedback from our audience ultimately inspires us to new ideas."

Kids participating in the festival "Frutonyanya", received the gift of all three flavors in a line of "Halal".

Company profile

JSC "PROGRESS" is one of the largest manufacturers in the baby food market in Russia. The company manufactures products under three distinct brands: "Frutonyanya", "Frutonyanya Baby", "Lipetsk pump room". "Semper" is one of the most famous brands in the field of child nutrition in Russia. At the moment, in the line "Frutonyanya" is widely represented more than 250 items. This variety of baby products: juices, nectars, concentrate juices, fruit drinks, jellies, desserts, fruit puree, mashed potatoes with cream, cheese, fruit and vegetable, vegetable and meat puree, various types of porridge (instant, ready and liquid porridge), children's water, milk and milk products, milkshakes, yoghurt and curds, and a line of fruit puree Organic.