The company said that the product will be produced by order of and under the control of the company in the capacity Dmitrogorsky dairy plant in the Tver region.

The Finnish company for 20 years produces a soft curd, but the classic granular, company said, is more familiar to Russians. The novelty will allow to double the share of Valio in the category of cheese. "According to internal estimates, in the future three years it can also take up to 5% of the entire category of fresh dairy products Valio", – said the press service.

The Russian embargo banning the import of dairy products from the EU, forced Valio much to localize their business in Russia. Before 2014, 90% of the company's range is imported from Finland. Today in house in the suburbs, and eight affiliate sites located in Leningrad, Moscow, Pskov and Ryazan regions produced more than 90% of the items submitted under the Valio brand in the Russian market. Some foods – non-dairy drinks, dry products for children, lactose-free products (ice cream and milk) come from Finland.

From 2014 to 2017, the Finnish company has released in Russia more than 120 new products.

"Of course, in order to reach the sales level before the embargo, companies still have a lot of work, but sales of the Russian assortment is growing each year. Last year, they exceeded the performance of the 2014 one and a half times, and the results of the sale of the entire range in 2017 exceeded the end of 2016 by 14%. This year we are also seeing good momentum, but the final results will be announced later," – said in Valio.

The total investment Valio in Russia, according to September 2018, amounted to 67 million euros. According to SPARK, the revenue Valio in 2017 stood at 5.98 billion.

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