КУРС ЦБ $ USD 92,0134 EUR 98,7187
00:00:00  00.00.0000
Москва 0 , 0м/с
Arla has reduced turnover in Russia by 32% due to the embargo
Despite the impact of the embargo, we decided to continue a long-term strategy for a threefold increase in Russia.
Подписаться на новости

The growth of the turnover of the Danish-Swedish dairy cooperative Arla (the brand of cheese Arla Natura) in Russia, which in the first half of 2014 which was 69% (compared to the same period of 2013), the food embargo was replaced by a 32-percent drop in the second half of the year, says the report.

In August 2014 the Russian embargo stopped the rapid growth of Arla interesting market. The second half of last year showed sales declines, reducing the expected annual turnover of 125 million euros to real 107 million euros," - the document says.

However, year-on-year revenue Arla in Russia in 2014 decreased less than 1% (115 million euros in 2013).

"Despite the impact of the embargo, we decided to continue a long-term strategy for a threefold increase in Russia. We recognize that Russia is an important market for growth Arla in the future," the report says.

Arla plans to explore the possibilities of production in those categories which are not covered by predamage, the document says.

Joint venture Arla and the Russian dairy company "molest" - Kalataevsky cheese plant is another important element in the strategy for Danish-Swedish company in the Russian antonacci. Because of the high demand for quality milk from local farmers to purchase necessary to plant the quantity of this raw material has become more complicated, specifies the cooperative.

"If the milk plant to cope with these, you will be able to replace one third of the previous income Arla in Russia", - summarized in the report.

Danish-Swedish dairy cooperative Arla Foods produces cheese under the brand names of Arla, Apetina, Arla Natura, Castello, and Lurpak butter.

Russia in August 2014 restricted food imports from the US, EU, Canada, Australia and Norway in response to received her sanction. In the prohibited list includes pork, beef, poultry meat, sausages, fish, vegetables, fruits, dairy products, cheeses.



Translated by the service "Yandex.Translation"
Источники: ИТАР-ТАСС
Friday, 26 April 2024
Thursday, 25 April 2024
Friday, 19 April 2024
Thursday, 18 April 2024
Wednesday, 17 April 2024
Tuesday, 16 April 2024
Tuesday, 09 April 2024
Monday, 08 April 2024
Friday, 05 April 2024
Thursday, 04 April 2024
Wednesday, 03 April 2024
Monday, 01 April 2024
All news